To connect with new generations, congregations need to learn new cultural languages and practices. But how do congregations do this when those new generations are apathetic to having a conversation?

This book is about church growth, and is based on three important observations:

(1) Few congregations have uniform values and behaviors, so focusing church growth efforts on "people like us" is futile;

(2) Some of the differences and discomforts within congregations are based on how long members have been members, not their age;

(3) Leadership in congregations is not a matter of marketplace savvy but of spiritual authenticity in which we continue to shape our faith tradition to be heard and understood by a changing culture.